2014
our story began
5+
years of development
6
offices globally
1000s
of helping hands
Our Story
Our story began in 2014 when we saw an opportunity to improve women’s health through technology. Supported by the Australian Breastfeeding Association, we launched a 6 week trial of breastfeeding support technology using Google Glass. The trial resulted in 100% breastfeeding confidence for the parents and babies involved.
Around this time, we were joined by Karina Ayers, RN IBCLC. With 20+ years of lactation support experience, Karina knew that this technology could make a significant difference to maternal and infant health. It was a pivotal moment in the HelpMe Feed story.
After the success of the Google Glass trial, we turned our focus towards building an app that helps health professionals and community volunteers scale their breastfeeding support.
We started sharing our content more broadly on social media channels and realized that there was a huge demand globally for more comprehensive breastfeeding resources.
Working with our dedicated team of maternal health and technology experts, we carried out extensive research and released all of our content for free use on the web.
Our Team
Our international team combines diverse thinking with a shared passion for technology that makes an impact.
Maddy Sands
Project Lead
As HelpMe Feed project lead, Maddy is an integral part of the founding team. Known as an engaging presenter and media commentator she has lead presentations and workshops around the world. Maddy has been on the forefront of healthcare innovation for the past 10 years, focusing on using technology to improve lives.
Karina Ayers
RN, RM, IBCLC - Advisor Maternal Child Health
Karina has over 20 years of clinical experience in midwifery, child health, breastfeeding and lactation. She is driven to solve daily frustrations and preventable challenges families face caring for babies and young children. Using technology enabled care, research and best practice in a creative framework her goal is to involve families directly in their care.
Ramanja Pakirathan
MBA - Product Manager
As Product Manager, Ramanja works with multidisciplinary teams to create innovative strategies that support the design, development and marketing of the HelpMe Feed App. Her work ethic is characterized by her drive to utilize digital solutions to address healthcare needs and to develop a product that exceeds customer service goals and standards.
HelpMe Feed App US/AUS Advisory Team
Dr. Shruti Dharwadkar Research Advisor
Emma McCracken CBC, Community Manager
Randee Bloom RN, MBA, PhD
Jan Barger RN, MA, IBCLC, FILCA
Carey Lindeman Welcome Baby Care President, CEO
Shantha Bloemen International Communication, Policy and Advocacy Consultant
Seema Shah OB/GYN
Katie Howser IBCLC
Heather Fell Healthcare Consultant
Lesli Gould BA, IBCLC, CLE
Di Robinson Management Consultant
Danny Socolof Marketing Expert
Corporate Support
Our Partners
Let's build breastfeeding confidence. Together.
Join us on our mission to improve global breastfeeding rates. The creation of our extensive content library and support resources would not have been possible without the support of thousands of friends, health professionals, and like-minded individuals across the globe.
