Project Overview

A new baby is born in Australia every 4 minutes. That’s more than 300,000 babies every year. Surprisingly, breastfeeding isn’t all that easy to do and traditionally young mothers have had the support of older women in their families (mothers, aunties, sisters and grandmothers) to help.

Today, families are spread all around the globe, and quite often the familial support women have relied on for generations simply isn’t available.  Hospital stays are focused on the baby’s delivery and are considerably shorter, with new mothers usually home within two days of giving birth.

This project aims to develop a program in collaboration with the Australian Breastfeeding Association on breastfeeding basics and tutorials using the latest wearable technology from Google. The wearable device displays prompts of key concepts providing direction, and if needed, personalised help from a counsellor is just a video call away.

A specially trained counsellor will guide the mother through the breastfeeding process, addressing any specific concerns and questions through a private and secure live video stream. There is no traveling or waiting. The service is on demand when and where it is needed, no matter where the mother is located.

The Team

Elloise Foster – Media & Communications
Lucy Colman – Content & research
Madeline Sands – Project leader
Kim Jensen – Interaction designer
Andrew Hibberd – Film & motion graphics director
Ethan Fan – Engineer

During the last ten days Elloise (San Francisco based), Lucy, Maddy, Kim and Andrew have worked through the responses for volunteers in the trial and collated the feedback on women’s experiences.

The team have been heartened by the responses and encouragement for the project from all over the world